Brent Green
Baby Boomers represent 26 percent of the U.S. population, and by demographic force alone this generation is having a major influence on the future. But demographics do not tell the entire story.

This generation of cultural and social innovators has influenced the shape and trajectory of every life stage they’ve experienced. In their teens, they questioned authority and insisted on a more egalitarian society through their consciousness revolutions. In their young adult years, they popularized new industries such as personal computing and branded natural products. In middle age, they have become dominant consumers of luxury products, automobiles, educational travel, financial services, second homes, healthcare services and more.

With a majority now over age 50, Boomers are already changing many traditional business practices and institutions, from advent of medical tourism to later-life entrepreneurialism. They are still shaping popular culture, from blockbuster films to stadium filling rock concerts. The future is unpredictable, yet valid scenarios are emerging for those who understand and see the patterns.

This weekly one-hour radio program gives listeners astute glimpses into the future that Boomers are busily reinventing, from astonishing advancements in healthy aging to cohousing communities focused on maintaining independence and engagement. In this engaging search for business opportunities and solutions to myriad challenges related to societal aging, listeners can expect lively, thought-provoking, occasionally humorous debates. Leading experts in fields as diverse as neuroscience, product branding and encore careers bring their unique perspectives into lively conversations as host Brent Green searches with them for obvious and hidden signposts of significant change.

Listeners can also expect to find out how they can improve marketing communications, product and service development, nonprofit value, and public policies, while discovering emerging opportunities for personal reinvention and business creation. The next few chapters of western society will include Baby Boomers as leading protagonists as Generation Reinvention continues to change the meaning of business, marketing, aging, and consumerism. Accurately forecasting the Boomer future has substantial monetary implications for numerous industries, as well as members of a generation committed to living more vital and relevant lives from now through the coming decades. Some choose to see nothing but problems with Boomer aging. Brent Green’s compelling weekly conversations with leading experts will bring listeners closer to extraordinary opportunities.

Brent Green is a nationally recognized expert in marketing to Leading-Edge Baby Boomers, the “tip of the arrow” born between 1946 and 1955. With over $750 billion in annual spending power, this wealthy and influential cohort is rapidly changing the way businesses address adults 50 and older.

Author of "Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions," Brent has spoken widely at national conferences and symposia on the Baby Boomer segment and the unprecedented reorientation of Western countries to aging populations.

Brent is a card-carrying member of the Leading-Edge cohort and has spent over 25 years marketing to and writing about this generation. His book is the ONLY business book with "marketing" and "Boomers" as its singular focus.

Established in 1986, Brent Green & Associates, Inc. provides integrated marketing communication programs for a diverse list of clients, with emphasis on direct response media, integrated promotions and marketing public relations. The firm has received over 50 regional, national and international awards for creative and strategic excellence.

Brent’s background in the health & fitness industry includes consulting assignments for EAS, Muscle Media, Men’s Fitness, and Men’s Health, and Best Life magazines. He was the marketing director for the U.S. Olympic Committee’s National Sports Festival and the World Cycling Championships.

Brent has served in a leadership capacity with many professional and public service organizations, including as board chairman of the Colorado Springs Convention & Visitors Bureau, board member for Junior Achievement, and as programming vice president for the Business Marketing Association and the Rocky Mountain Direct Marketing Association. He is also on the Leadership Council of the Business Forum on Aging for the American Society on Aging.

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