Recently in full episodes Category
Episode 14: Expert Clip - Dr. Eileen Mertz Shares Tips On Time Management
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Expert Clip with Dr. Eileen Mertz, a Kansas City Veterinarian, on Time Management. |
Episode 13: Cindy Schulson on How To Find Your Niche. Be You. Be Real. Be Authentic.
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Penelope Cox interviews Cindy Schulson, founder of AttractYourNiche.com about the Who, What & Why in finding your Niche. |
This show is special to me, because this is what I personally struggled with for about a year - and - is why I wanted to share (our guest today) Cindy Schulson with you.
Cindy talks about finding your "niche," and being able to answer the 3 W's: WHO, WHAT & WHY. And how you must be very clear about the solutions and results you provide to your clients. We talk about the importance of providing a solution to a problem, (selling a result) not a service.
Cindy shares about the power of finding your niche and how it really helps to get you lazer focused. We both share about the struggles people have with finding their niche, the fears they experience and how to get "un-stuck" when you feel you can't move forward.
Cindy gives a Top Tip for finding your niche, which is the one I personally used, as well as Cindy, herself.
We openly discuss how people want to know that you're real, how we need to emotionally connect with people and share our real voice. It's about coming from a place of serving people, caring for others' success, and giving of yourself. It's about having the emotional connection with people that counts.
Enjoy our guest, Founder of AttractYourNiche.com - Cindy Schulson
Episode 12: Expert Clip - Auctioneer Robert Mayo on Youtube and the 3 Dimensional View For the Buyer
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Penelope Cox interviews Auctioneer, Robert Mayo on how he uses Youtube to auction off properties and products. |
Episode 11: Warren Whitlock on How To Build Profitable Business Relationships With Social Media
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Penelope Cox interviews Blogger, Publisher, Social Media Expert Warren Whitlock. |
Warren gives us Top Tips on how to be profitable in the social space. Stop looking at what you're going to get on a per transaction basis, and look at the 'Long Term Value' of your customers."
Warren goes on to explain, that regardless of your business it's important to think in terms of relationships & how this will change your profits. The most profitable businesses today, have relationships with their customers.
Warren talks about one of his specialties, Twitter, and how to get people on Twitter to respond to your Tweets. And, the proper use of how best to use Twitter's 140 characters.
We talk about finding the right followers for your business, and the importance of finding the "Thought Leaders." Who the "Thought Leaders" are and how to build relationships with this group. And, how to connect with the "hard to connect."
Warren offers up many tips on how to profitably operate within the social space. One is: Keep out of the "Hey Buy My Stuff" mode. Warren goes on about how to use Quotes, that it's really ok to use Quotes - and how to use them right.
Warren speaks on the "Secret to selling stuff on Twitter", also on his Successful Twitter Tactics and Tools.
As Warren puts it - "Listen & Love" is the future of business. He offers us a lot in this interview. Listen and Love. You'll learn a lot.
Enjoy our guest, Best Selling Author, Book Marketing Expert - Warren Whitlock.
Episode 10: Expert Clip Jennifer Spencer - Professionalism and Consistency in Your Social Network Presence When Seeking Employment
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Recruiter Jennifer Spencer shares advice on preparing social network presence when seeking employment. |
Episode 9: Shelly Kramer On - Why It's Imperative To Incorporate Digital Marketing Into Your Business - The Detrimental Impact If You Don't
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Shelly Kramer, on Digital Marketing and Why it is Imperative For Your Business |
Penelope Cox interviews Marketing Digital Strategist Shelly Kramer. Giving you a first hand look at Shelly's perspective on why its imperative to incorporate Digital Marketing into your business, and the detrimental impact if you don't.
Shelly, is a 20 year marketing veteran, and is a well regarded figure in the worlds of tech and social media. She has been named as one of Forbes Top 30 Women Entrepreneurs to follow on Twitter. And, is recognized also by Forbes as a writer of one of the Top 20 Best Marketing and Social Media Blogs by Women. Check it out at: http://v3im.com/blog.
We talk about the importance of people needing to understand the Power of the Web. Shelly talks about both Outbound & Inbound Marketing citing very specific tactics that Shelly personally implements in her own business, along with examples of many creative ways for Business Owners to use Digital Channels.
We define Digital and talk about examples of how to integrate Offline Marketing with Online Marketing.
Shelly & I break Digital down into some of its separate tactics and talk about the value of each, starting with Content Marketing. We talk about how to use Content Marketing to tell your Brand Story, and the proper way of adding value with Content.
We talk about Rich Media and it's importance and how it improves your "click-through" rates. And, how Rich Media is rocking Facebook's new Timeline.
Shelly can not overstate the importance of Mobile. And, Shelly's challenge to you is to grab your mobile device and check your web site on your device, and (when you get there) ask yourself if you like what you find.
We also ask you: What are you as a Business Owner doing about having a mobile friendly web site?
We touch on Trends: Mobile, Video, Games, Social, Voice Integration and Smart Technology.
Shelly shares her thoughts on the importance of having an online presence, and having "the brand of you" and how often you may be "googled" after networking, or job interviewing and how important it is for you to position yourself in the digital space.
Shelly's challenge to you, is to Google Yourself to see where you show up. And, if you "don't" think about the impact this may have.
We talk about how to use Linkedin, along with some Do's and Don'ts on Linkedin. We touch on Twitter Tools. And, end on Why the Importance of Blogging.
Shelly openly provides incredible value in this interview. This is a Must listen.
Enjoy our guest, Marketing Digital Strategist, Founder and CEO of V3 Integrated Marketing - Shelly Kramer!
Episode 8: Ed Taylor on - How Small Businesses Can Improve Their Digital Marketing
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Ed Taylor, the Marketing Coach On Small Businesses and Digital Marketing |
Penelope Cox interviews Internet Marketing Coach Ed Taylor. Giving you a first hand look at Ed's Coaching Program and how it's increasing revenue for the small business owners.
Ed has worked with hundred's of clients since 1995 helping small business owners get top google rankings, leverage their social marketing and improve their website conversions. He knows what works and what doesn't work.
Ed also knows how to simplify the digital marketing learning so you can get the results you want.
He talks about the "essential first steps to internet marketing success." And, the importance of prioritizing tactics to increase website results. You'll hear him discuss his SWOT analysis that every client gets involved with to determine their true digital marketing core foundation.
We talk about the importance of implementing a strong SEO program before spending much time on Social Networking. And, the importance of understanding the "conversion ratio" of your website before spending time and money on traffic building. It's about proper prioritization in order to increase your website results.
Ed provides tremendous value in this interview.
Enjoy our guest, Internet Marketing Coach & Speaker - Santa" Ed Taylor
Episode 7: Digital Marketing & A Multi Billion Dollar Brand - The NFL
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Interview with Rob Alberino, VP of Media and Marketing for the Kansas City Chiefs |
One of my philosophies is: if you want to be good at what you do - you need to learn from the best. So - I thought who better to learn from, than the Brand that's absolutely dominating their industry - I'm talking the NFL.
They're a Multi-Billion Dollar Brand, and I ask myself WHY? WHY are they dominating the Sports Industry? WHAT are they doing? Is it the structure of the game? Is the marketing behind the league?
And, what can we, here in the audience, the small business owners, take away and learn from this Brand? - and perhaps apply some of their tactics to our own businesses.
So, to answer this, we brought Rob Alberino into the studio - to talk about this. Rob is the VP of Media and Marketing for the Kansas City Chiefs.
Episode 6: Expert Clip Pete Sabine- Building Online Trust in Social Media Through Education
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Local business owner Pete Sabine shares his tip in building trust through social media |
Episode 5: Upclose With A Millennial Entrepreneur - A Taste Of Reality 101 Into Entrepreneurship
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Penelope Cox interviews Millennial Entrepreneur Hally Crangle. |
Entrepreneurship, I believe, is going to play a significant role in shaping the 21st century. I read a recent statistic that 54% of "Millennials" (18-34 year olds) want to start/already have started, their own business. This is an entrepreneurial generation, but in today's environment there are a few barriers holding them back - economy being the key player.
To get a glimpse into the reality of starting your own business - I decided I wanted to sit down with a Millennial who 100% embraces the entrepreneurial spirit, and is 100% determined to be their "own boss."
Our guest, Hally Crangle, shares openly her challenges - for the sole purpose of future business entrepreneurs learning & gaining some insight (regardless of the generation you may be a part of). She shares to give all of us a taste of realty 101 into Entrepreneurship."
Enjoy...
