Lisa Manyon's focus is on marketing with integrity. Allowing us to be us. She acknowledges we all have a unigue gift to share to the world. But, "how" we share our message is crucial. 

Lisa shares openly how she is successfully challenging the Standard Traditional Copywriting Formula. She's found the 'standard' old way of writing copy is antiquated, and is not resonating with customers today, especially women.  This style of copy is not as effective as it once was. It's all too hyped-up, sales-y, hard-sell and over-dramatizes pain and problems. 

Lisa shares a better way, and talks about her 'new' copywriting formula of "Challenge. Solution. Invitation." We discuss how people don't need to be agitated to make a decision to purchase. 

Lisa explains in this "interview that when someone acknowledges our challenges (and really understands where we're coming from), provides a helpful solution and extends a friendly invitation, we're more likely to take action. Lisa helps us better understand the value of her 'new' Copywriting Formula, and the importance of coming from a place of service. 

Lisa shares with us her three key questions that must be answered before writing any copy. Thank you, Lisa, for the value you provide to us in this interview.