Guest: Award-Winning Copywriting Strategist Lisa Manyon
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Lisa ManyonLisa Manyon is an award-winning, #1 bestselling author, copywriting strategist and master of powerfully communicating marketing messages to increase results.A leading expert in copywriting, Lisa successfully challenges the notion that "copy is king," with her message that copy is actually QUEEN, strategy is KING, and together they are the key to creating strong and effective results. She is the creator of the new marketing model for success that's changing the way people market today. Lisa tuned into tactics that consumers, especially women, were turned off by. She recognized that standard marketing techniques, especially in the copywriting arena, are antiquated and not as effective as they once were including; |
...hyped-up claims, overly "sales-y" spiels, hard-sell tactics, broad-based messages, scare tactics, stretching the truth, false claims of scarcity, over-dramatizing pain and problems and more. Lisa shares a better way.
She's found that the traditional copywriting formula of "Problem. Agitate. Solve," isn't resonating with women. Women are looking for solutions to their challenges. What's really working is her new copywriting formula of "Challenge. Solution. Invitation."
Lisa has been interviewed by mainstream media on the topic and created a program featuring her philosophies called How to Create Marketing Messages with Integrity: Attract Your Ideal Clients with Your Authentic Voice.
Lisa's mission is to give women a voice to turn ideas into something that matters. She writes copy for conscious entrepreneurs, authors, speakers, coaches and artists who feel overwhelmed as they try to write their own content. She helps articulate big missions into marketing messages that truly resonate without feeling "salesy" or "icky."
Well known for her Manyon Marketing Web Makeovers, website copy packages and Content Strategy Plans, Lisa helps her clients build relationships, attract ideal clients and ultimately increase income online. Her expertise in planning and strategy has helped generate over $40,000 in just one focused campaign. She is a master of matching your message to market in your authentic voice. Plus, she has a passion for helping people reach their individual goals.
President of Write On ~ Creative Writing Services, LLC, Lisa has successfully operated her business since 2003. Additionally she has spent well over 20 years in the marketing trenches of advertising agencies, radio stations and non profit organizations. She is the recipient of the Charles Schwab Financial Literacy Award in The Hot Mommas 2011 Competition and is featured in the world's largest digital library of role models for women and girls, housed at George Washington University. Lisa is co-creator of the 24-7 Web Sales Secrets Course and co-author of the #1 best-selling book Success Rituals 2.O - Winning Habits of High-Achieving Women: How She Does It and You Can Too."
A featured writer for Today's Innovative Woman magazine, Lisa's blog received the 2011 APEX Award in Publication Excellence. Lisa is a Council Member and Founding Member of the Women Speakers Association, Founding Member of the Evolutionary Business Council, Expert Faculty for Business Brilliance University and more. She's developed marketing training, participated in numerous speaking engagements, teleseminars and interviews. She publishes Manyon's Musings and offers a complimentary Copywriting Action Plan to subscribers.
She's found that the traditional copywriting formula of "Problem. Agitate. Solve," isn't resonating with women. Women are looking for solutions to their challenges. What's really working is her new copywriting formula of "Challenge. Solution. Invitation."
Lisa has been interviewed by mainstream media on the topic and created a program featuring her philosophies called How to Create Marketing Messages with Integrity: Attract Your Ideal Clients with Your Authentic Voice.
Lisa's mission is to give women a voice to turn ideas into something that matters. She writes copy for conscious entrepreneurs, authors, speakers, coaches and artists who feel overwhelmed as they try to write their own content. She helps articulate big missions into marketing messages that truly resonate without feeling "salesy" or "icky."
Well known for her Manyon Marketing Web Makeovers, website copy packages and Content Strategy Plans, Lisa helps her clients build relationships, attract ideal clients and ultimately increase income online. Her expertise in planning and strategy has helped generate over $40,000 in just one focused campaign. She is a master of matching your message to market in your authentic voice. Plus, she has a passion for helping people reach their individual goals.
President of Write On ~ Creative Writing Services, LLC, Lisa has successfully operated her business since 2003. Additionally she has spent well over 20 years in the marketing trenches of advertising agencies, radio stations and non profit organizations. She is the recipient of the Charles Schwab Financial Literacy Award in The Hot Mommas 2011 Competition and is featured in the world's largest digital library of role models for women and girls, housed at George Washington University. Lisa is co-creator of the 24-7 Web Sales Secrets Course and co-author of the #1 best-selling book Success Rituals 2.O - Winning Habits of High-Achieving Women: How She Does It and You Can Too."
A featured writer for Today's Innovative Woman magazine, Lisa's blog received the 2011 APEX Award in Publication Excellence. Lisa is a Council Member and Founding Member of the Women Speakers Association, Founding Member of the Evolutionary Business Council, Expert Faculty for Business Brilliance University and more. She's developed marketing training, participated in numerous speaking engagements, teleseminars and interviews. She publishes Manyon's Musings and offers a complimentary Copywriting Action Plan to subscribers.
To learn more about working with Lisa Manyon and Write On ~ Creative Writing Services or to schedule an interview.
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866-620-1428 (PST)
Featured Story in "Aspire" magazine:
"Finding Your Voice: The New Marketing Model for Success is Here" www.aspiremag.net
"Finding Your Voice: The New Marketing Model for Success is Here" www.aspiremag.net
