|Interview with Rob Alberino, VP of Media |
and Marketing for the Kansas City Chiefs
One of my philosophies is: if you want to be good at what you do - you need to learn from the best. So - I thought who better to learn from, than the Brand that's absolutely dominating their industry - I'm talking the NFL.
They're a Multi-Billion Dollar Brand, and I ask myself WHY? WHY are they dominating the Sports Industry? WHAT are they doing? Is it the structure of the game? Is the marketing behind the league?
And, what can we, here in the audience, the small business owners, take away and learn from this Brand? - and perhaps apply some of their tactics to our own businesses.
So, to answer this, we brought Rob Alberino into the studio - to talk about this. Rob is the VP of Media and Marketing for the Kansas City Chiefs.